Marketing Analyst, Analytics and Insights, Uber Eats EMEA
Central Operations, Operations & Launch in Amsterdam, Netherlands
At Uber, we ignite opportunity by setting the world in motion. We take on big problems to help drivers, riders, delivery partners, and eaters get moving in more than 600 cities around the world.
We welcome people from all backgrounds who seek the opportunity to help build a future where everyone and everything can move independently. If you have the curiosity, passion, and collaborative spirit, work with us, and let’s move the world forward, together.
About the Role
Working within the Eats EMEA Analytics & Insights team, you will help drive regional CRM marketing and acquisition strategy through close collaboration with the central marketing team and regional stakeholders. You will provide valuable insight into channel mix, eater characteristics, attribution, the impact of regional campaigns and more.
This is an intense business side startup role, and you will work with the Uber Eats marketing teams along with headquarters-based engineering, product, and process teams. You will have direct responsibility for the growth of the UberEATS business.
What You’ll Do
Analytics: get pumped up by deciphering huge data sets and cutting through irrelevant distractions to the heart of core data questions
Leverage machine learning models to address key growth challenges such as lifecycle marketing, predictive LTV, cross-channel spend allocation, response modelling, campaign/channel performance measurement methodologies, Program effectiveness and media attribution
Conduct in-depth analysis on CRM channel mix, be it acquisition or engagement channels, and drive intelligent budget allocation to maximize growth
Build robust attribution models that effectively measure performance of each digital (email/mobile) and offline channel
Play a role in shaping the EATS CRM Marketing strategy, and help define the marketing vision for the EMEA region
Build, document and scale world-class decision-making tools and reports that will help optimize our marketing investments
Coordinate with other members of the Uber Team to design marketing experiments and measure their impact
What You’ll Need
2 Minimum Years of Experience with Customer Segmentation, Experimentation Analysis, Attribution Modeling
BA/BS/Masters in Economics, Business, Engineering, or other quantitative focus
You have stellar SQL & Excel capabilities and experience with R/Python
You have strong communication and organisation skills Strong understanding of attribution modelling, ideally in app & web businesses
At Uber we don’t just accept difference—we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products and our community. Uber is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.