Stories

Uber Community: The Ladies Series

March 10, 2017 / Zurich

The Uber community is constantly growing in Switzerland, thanks to our riders and driver-partners. We’re thrilled about the fast and stable growth of our local community, that beautifully reflects the diversity of Switzerland. There are Uber riders of all walks of life: hardworking students, busy businesspeople, multi-tasking parents, independent artists, curious pensioners, talented musicians, energetic party goers,.. and we’re very grateful for each and every one of you! In this blog series, we’re highlighting your stories. After Bea Petri, Anna Känzig and Cristina Riesen, we’re delighted to present another strong woman today:

LOUISA GISLER

Louisa Gisler’s unusual CV makes a lasting impression: she is a Product Designer specialized in textile design, but works in the media industry as a Product Manager for events and cooperations at annabelle and Das Magazin. In this interview, she’s opening up about getting her dream job, why she still loves it and how she brings her artistic creativity to life in different projects.

 

 

 

 

 

 

Photo: Flavio Leone

 

 

Louisa’s Bachelor’s Thesis uses two scientific methods to bring three virtual personality profiles into the real space. Personalized textile materials and cuts were created for the people involved, based on their Facebook photo albums and on the results of their psychological assessment. At the photo shooting, the participants got to wear their own, personalized Facebook profile.

 

You’re a young, successful professional in the (print) media business. How did you decide to enter this industry? How do you see the business evolving in the future?

 

Louisa: At 19, I did an internship at Tages-Anzeiger. One afternoon, I looked out the window and thought a storm might be approaching. It turned out to be the flash of an annabelle photographer shooting a fashion spread in the inner courtyard at Tamedia. I was so impressed by this scene that it became my absolute goal to work at annabelle! The dream would come true a while later, after finishing my studies at the Lucerne University of Applied Sciences and Arts as a Product Designer, with a specialization in Textile Design. Since 2010, I’ve been a Product Manager for events and cooperation at annabelle and Das Magazin. Next year will mark the 80th anniversary of annabelle and the magazine continues being very special for me. No other Swiss women’s magazine is so strongly rooted in our society. Our audience includes everyone from teenagers and young moms to mature women. As for Das Magazin, I’ve worked with them ever since my internship and I’m still excited for new issues every Saturday. Every day, I watch the media world change and adapt. The possibilities today are unlimited and it’s up to us to continue engaging, surprising and impressing our audience.

 

 If you had to choose, what is the project in your professional or personal life you’re most proud of so far and why? What do you still want to accomplish?

 

Louisa: I find it difficult to choose just one project.

One of the more special events was a reading from Carolin Emcke’s book “Gegen den Hass” (literal translation: Against The Hate), co-organized by Das Magazin in a church in Zurich. For annabelle, I worked with Essie to launch a personalized nail polish collection, I organized the clothing swap “Annabelle Swap” in Kaufleuten and helped with the “Mercedes Benz Fashion Days” event in Zurich. Thanks to our partners, no year is like the previous one – we’re always coming up with new ideas and inventing new projects together, and that keeps my job exciting and dynamic.

 

 You’re at the pulse of current trends in various industries: media, fashion, events, etc. What do you think will be the next big trend in any of the above?

 

Louisa: As a designer in the print media world, I’m convinced that different perspectives and ways of looking at projects and processes are essential to the future of the industry. The goal is to create innovation together in a playful manner.

 

We’re thrilled to have you as part of the Uber community! How does Uber integrate into your busy life?

 

Louisa: I had my eye on Uber as a partner for cooperations for a while. This year, we had the opportunity to offer our readers the Uber experience at an event. I’ve been a fan of the brand and of the people behind it ever since.