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Performance Marketing Manager, NeMo

Central Marketing, Marketing in San Francisco, CA

At Uber, we ignite opportunity by setting the world in motion. We take on big problems to help drivers, riders, delivery partners, and eaters get moving in more than 600 cities around the world.

 

We welcome people from all backgrounds who seek the opportunity to help build a future where everyone and everything can move independently. If you have the curiosity, passion, and collaborative spirit, work with us, and let’s move the world forward, together.

About NeMO/JUMP

 

JUMP is building the future of urban mobility: shared electric bikes and scooters that are the quickest, most enjoyable, and most empowering way to get around a city. Cheaper than most public transit and faster than cars in traffic, JUMP is a game-changer for local transportation. Founded in 2010, JUMP pioneered dockless bike share and has deployed more than 14,000 bikes in 6 countries. This year JUMP is launching the next generation of shared electric vehicles in top tier US markets with the goal to transform cities by making them more sustainable, equitable, and livable through electric mobility.

 

To make this vision a reality, we need to grow our team. We place tremendous value on our company’s roots and culture: a mix of ingenuity, controlled chaos, hard work, and sense of purpose. This is a great opportunity to join a rapidly growing team that is shaping the future of transportation.

 

About the Role

 

Uber is looking for an experienced Performance Marketer to own the Digital Marketing Strategies for its New Mobilities (NeMo) division, which includes e-bikes, scooters, and other modes of transportation. This is a great opportunity for someone who wants to join a fast paced environment, build something from ground up and and drive incredible business impact. The person will be tasked with managing Digital Marketing budgets, to be deployed against different business goals (Awareness, Consideration, Acquisition) in order to hit aggressive growth targets.

 

The ideal candidate will have a proven track record of developing data-driven media strategies and tactics that drive positive ROI for e-commerce or mobile app companies. S/He will think creatively and analytically, be a great at building robust strategy, and work collaboratively across the organization. Additionally, this candidate must be able to thrive in a fast-paced environment with a "roll up your sleeves" attitude and entrepreneurial spirit.

What You'll Do

  • Work with Team Lead to implement paid marketing strategies and tactics to support growth of all products globally with focus in US and Canada; including acquisition of new customers and partnering with CRM team on retention and engagement
    • Drive weekly, monthly, quarterly optimization tactics that consistently improve each channels' conversion and efficiencies
  • Manage a pipeline for innovation across marketing channels, promotional offers and messaging, using A/B and multivariate tests to test hypotheses
  • Partner with internal creative teams to develop integrated marketing messaging and creative execution
  • Partner with Marketing Analytics and AdTech teams on all campaign ad hoc analyses, which includes response tracking and campaign reporting
  • Work with AdOps to ensure proper tagging and tracking as been implemented
  • Work with Program Managers to drive creative pipeline for any creative and promotional assets, including: (a) creative approval process (b) encoding/traffic (c) legal approval
  • Manage overall acquisition budget; including implementing process for spend pacing and reporting to finance and other stakeholders
  • Present findings to Ops and Finance stakeholders
  • Embrace knowledge of all changing media marketplace conditions, consumer trends, research/measurement evolutions, ad tech, and provide expertise internally to keep organization in the know

What You'll Need

  • 5+ years of buying and managing campaigns across SEM, Social, or Programmatic Display
  • Must have experience working in a highly matrixed environment at a national / multi-national company
  • Either in-house or agency experience is ok
  • Ability to synthesize data, make data-driven decisions and balance that with the 'art' of media strategy
  • Excellent verbal, written communication and presentation skills, ability to organize information in a high level way to communicate key points to partners
  • Self-motivated and strong collaborator

See our Candidate Privacy Statement

At Uber we don’t just accept difference—we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products and our community. Uber is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.