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Restaurants

How to nail your menu photography

November 24, 2020 / Australia

People eat with their eyes. You want to capture the soul of your cuisine and restaurant ambience in the photographs.

By putting your best foot forward, your photos can be a great way for new customers to get to know your food.

Before your shoot

To get the most out of your photoshoot, here are some tips on how to prepare:

  • Have your food ready to go
    The photographer is booked for one hour. Have the food ready to go so that when they arrive so you can utilise every moment photographing the food. 
  • Prepare dishes that you will be featuring on the platform
    Showcase your specialities and best sellers with at least 5-6 individual dishes. 

Photoshoot tips and tricks 

  • Make your food stand out
    Choose a table or countertop, for example marble or wood, that is unique to your restaurant. This allows you to differentiate yourself when customers open the app. 
  • Add props
    When photographing individual menu items, we recommend adding creativity with appropriate silverware, chopsticks and napkins. Remember, the placement should always feel natural.  
  • Colour draws attention
    Adding colours and textures to the picture (for example, by using a green garnish) can brighten up your dish.

  • Add props
    When photographing individual menu items, we recommend adding creativity with appropriate silverware, chopsticks and napkins. Remember, the placement should always feel natural.  
  • Colour draws attention
    Adding colours and textures to the picture (for example, by using a green garnish) can brighten up your dish. 

  • Plate size matters
    Choose packaging and plates that don’t dwarf the portion of the meal. 
  • When in doubt, keep it simple and true to your food