Crafting life-changing products and solutions for users from different cultures, backgrounds, and abilities isn’t just a challenge—it’s a calling. Our design team imagines the best potential impact we could make, and then we take a human-centric approach using cutting-edge design principles and technologies to turn it into a reality. Used by millions, the results go far beyond functional to deliver products that are intuitive, ingenious, and delightful.
A few of our principles
Excerpted from 77 Things, a primer for those who work in Uber Design.
The work we do has personal and social impact, and once you realize that, your efforts shift to improving people’s lives.
Put design at the center
From concept to launch, we use design as the center of our process to discover what to make, and how to make it together.
Say ‘we’ not ‘me’
Our team of motivated and talented individuals is collectively empowered to build extraordinary things.
A new career in User Experience Design
There’s no better time to learn new design skills to advance your career. Uber is proud to partner with General Assembly to welcome SF Bay Area talent to embark on a high-growth, future-proof UX career through Uber Design Pathways, Uber’s UX apprenticeship program beginning on June 27.
How I found my way home at Uber Design
Alissa Kim is the Senior Design Program Manager for Uber Freight—1 of 1 on the team—and works on some of our most ambitious projects and initiatives.
Building new businesses and career paths at Uber
“I love white space, ambiguity, and answering big, foundational questions about new products to influence strategy. Some of the most rewarding moments of my career have been helping to shape some of Uber’s new bets from 0 to 1,” shares Alex Luzi, Lead Research Strategist, reflecting on the last 6 years working on the cutting edge.
Finding community and living authentically at Uber
At Uber, Kori has harnessed their authentic voice and ideas to navigate four internal moves — taking them from customer support to product design — and spearhead global change as a co-chair of our Pride at Uber employee resource group.
Where design and research meet at Uber Freight
At Uber Freight, Product Designers, Content Designers, and Researchers create experiences that simplify the movement of goods to help communities thrive. We know that making our platform easy to use expands access to opportunities, which is why we put design at the center of everything that we do.
How I programmatically built 256 new design system components in Figma
A look into how automation can supercharge the design process.
Our work reimagines the way the world moves for the better. Here are case studies that have surprised, delighted, and connected our customers.
Get to know us
Find out how our team has deepened their craft while working at Uber.
Sr Designer, Tech
“At Uber, I’ve had the opportunity to embrace ambiguity, challenge myself, and become an advocate for the things I care about. Being at a company where I’m heard, celebrated, and empowered to grow makes me a better designer and a better person every day.”
Sr Director, Design
“Design at Uber is not for the faint of heart. Many of the things that happen in life happen with Uber. There is both breadth and depth to our work which aims to continuously improve and elevate the experience for our consumers and earners. We are motivated and collectively committed to pragmatically envision and systemically execute against these challenges and opportunities.”
Jing Jing Tan
Sr User Experience Researcher
“At Uber, we are not just building software, but also building for real-life interactions. There are face-to-face interactions between drivers + riders, or between merchants + couriers + consumers. So our design and research touch upon both product and service design, which is super energizing!”
Sr Design Manager
“Uber is the ideal place to grow your design career as you’ll be able to tackle User Experience challenges at scale, thinking about our diverse users from all across the globe. Being part of a fast-moving company like Uber means that you will be able to take on various growth opportunities to learn while working alongside talented UXers and collaborating with our product development teams.”
Brand Designer, Brand Experiences
"At Uber, I've had the opportunity to work with best-in-class designers, marketing partners, and product experts who are truly experts in their craft. It's energizing to be a part of a creative team that's not only incredibly passionate about evolving the brand but also deeply inspired by the mission to reimagine the way the world moves for the better."
Digital Designer, Brand Experiences
"What's unique about the Brand Experiences team at Uber is that it's a place where we take creative storytelling and expand upon that narrative on a visual scale — from building robust digital systems and toolkits to capturing the brand voice through illustration and photography. The team is also close-knit and deeply passionate about setting everyone up for success, so you ultimately feel supported and encouraged to grow as a designer."
Explore our Design teams
Our Brand Experience team is responsible for creating an instant and positive emotional connection with our 90 million–plus users and amplifying our company's mission and values.
Through great storytelling and carefully executed campaigns, marketing wins over customers and earns their loyalty by helping them get maximum value from our products.
A cross-disciplinary team of designers, engineers, researchers, and writers, we create systems, not just screens. We strive to understand the relationships between our digital systems and real-world outcomes.
Reimagine with us
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