Riding with decision-makers at one of the world's largest tech events
Success Story
Four brands partnered to maximize their event sponsorship with event geofencing and smart targeting.
94k Riders reached on-trip to Dreamforce (vs 40k Attendees)
175s Average view time (vs 90-100s benchmark)
2.1% CTR
Objective
Four B2b technology brands wanted to maximize their event sponsorship and drive consideration among Dreamforce 2023 attendees.
Strategy
Using Uber's 1st party data to target business decision makers going to and from Dreamforce conference, four tech brands used geofencing and on-ride Journey Ads.
Results
The four ad partners extended their reach to more than 2x the event attendees. With Journey Ads, they captured the attention of conference goers as well as other business decision makers in the area.
Format: Journey Ads
Market: US
Vertical: Tech
Read more Success Stories
Ready to advertise on Uber?
About