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AT&T Red River Showdown

2017 driver playbook

The AT&T Red River Showdown returns on Saturday, October 14. Tens of thousands of rival fans will turn out to support the Texas Longhorns and the Oklahoma Sooners. And this year, Uber is the preferred ride of the showdown. That means Uber partners can expect more ride requests all throughout DFW during game day weekend.

The Preferred Ride of the AT&T Red River Showdown

We're thrilled to partner with the AT&T Red River Showdown this year. You can check out the official announcement in our blog post.

Saturday, October 14

Busiest request areas & times

10am - 2pm

Uptown, East Dallas (e.g. Lower Greenville, Deep Ellum)

6pm - 8pm

Fair Park, East Dallas

8pm - 10pm


9pm - 11pm

East Dallas

12am - 3am


Navigating game day

How pickups work

As the Preferred Ride of the AT&T Red River Showdown, there are four dedicated pickup areas to make game day a seamless experience for all:

  • S Pacific Ave – primary pickup area located outside Gate 1
  • Exposition Ave
  • Al Lipscomb & JB Jackson Jr Blvd
  • Martin Luther King Jr Blvd & JB Jackson Jr Blvd

If picking up at the S Pacific pickup area, you must follow the route shown by the arrows on the map:

  • Head south down Grand
  • Turn onto S Pacific
  • Exit by heading north on Gurley

Riders will be instructed to meet their driver at one of the dedicated pickup areas, but it’s always a great idea to confirm the rider’s pickup location.

Friendly competition

Winners earn cash prizes

Starting 4pm on Friday and ending at 3am on Sunday, drivers have a chance to win big. For each trip completed during the times below, you'll earn the corresponding points listed. The top 5 drivers with the most points wins cash prizes—see below for details.


  • 4pm - 7pm: 40 points
  • 7pm - 10pm: 30 points
  • 10pm - 2am: 50 points
  • 2am - 3am: 100 points


  • 10am - 2pm: 40 points
  • 2pm - 5pm: 10 points
  • 5pm - 8pm: 50 points
  • 8pm - 10pm: 40 points
  • 10pm - midnight: 30 points
  • Midnight - 2am: 60 points
  • 2am - 3am: 100 points

Cash prizes

  • 1st place: $7000
  • 2nd place: $3000
  • 3rd place: $1500
  • 4th place: $1000
  • 5th place: $500

Save the Date

Post-game day celebration

Rivalry weekend is one of the biggest events of the year in Dallas. As the #1 fans of the drivers who keep the city moving safely on game day, we're throwing a pizza party to say, "Thank you."

  • Tutta's
  • 1701 N Market St, Suite 110
  • Dallas, TX 75202
  • Sunday, October 15
  • 3am - 5am

Weekend contest winners

Congratulations to the top 5 partners* who drove during rivalry weekend:

  • 1st place: Christopher D, $7000
  • 2nd place: Paul P, $3000
  • 3rd place: Trung T, $1500
  • 4th place: Sama S, $1000
  • 5th place: Robert J, $500

*Winners have been contacted directly. Announced in 10/19 newsletter.

Choose your side

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Uber + AT&T Red River Showdown

No matter the side, enjoy the ride.

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