1. Why do we offer incentives?
Incentives are offered to ensure we have the right balance of driver-partners on the road based on the number of customers looking for rides. Each city team determines the exact times and locations for incentives using a mix of historical trends and other information, such as upcoming events.
Example: We know that the morning rush hours in Atlanta experience very high demand, especially after holiday weekends. In this case, we may offer incentives to make sure that we have enough driver-partners on the road so that wait times don’t get too long.
2. How do we determine how much to offer with each incentive?
The amount of the incentive depends on how busy we expect the period to be and how many driver-partners will need to be online to meet demand.
The goal of setting an amount for each incentive is to make it easier for driver-partners to figure out how much they can expect to earn during a certain busy period. When we do things like guarantee fares or offer a guaranteed dollar amount if driver-partners take a certain number of trips, we are trying to help driver-partners predict how much they can earn by going online and hitting the road.
Example: Weekday afternoon rush hours typically see moderate or no surge, so incentives are likely lower than peak times. That is different than weekends from midnight-3am in certain busy parts of the city where rider demand leads to extreme surge amounts - and larger incentives to help driver-partners go online.
3. How do we determine which driver-partners receive incentive offers?
The number of driver-partners receiving an incentive depends on how busy we expect the time period to be; again, the goal is to make sure there is a balance of drivers and riders at a given time.
Often times, incentives will go to all driver-partners or random selections of driver-partners. In some cases, we offer incentives to certain driver-partners who have demonstrated that they prefer to drive in that part of town or at that time. We wouldn’t want to give a weekend incentive to a driver-partner who only drives on weekday mornings!
Example: Rush hour rider demand is creeping earlier and earlier in the day. The team decides to incentivize driver-partners to come online earlier than they have historically. The team offers the incentive to a selection of driver-partners that have driven weekday afternoons in the past.
4. Why do the conditions to qualify for incentives change?
We set criteria requirements to earn the incentives to prevent fraud and ensure that driver-partners make a genuine attempt to take trips in the targeted time & place of the incentive.
The goal of our criteria when we offer an incentive is plain: If a driver-partner genuinely attempts to maximize his/her trips & earnings during that time period, he/she should not have an issue qualifying for the incentive.