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Product Marketing Lead, Rider Verticals

Product Marketing Management, Product in Seattle, WA

At Uber, we ignite opportunity by setting the world in motion. We take on big problems to help drivers, riders, delivery partners, and eaters get moving in more than 600 cities around the world.



We welcome people from all backgrounds who seek the opportunity to help build a future where everyone and everything can move independently. If you have the curiosity, passion, and collaborative spirit, work with us, and let’s move the world forward, together.

About the Role



As a Product Marketing Lead on Rider Verticals, you’ll work to make the Uber experience more delightful for some of Uber’s most important use cases, whether it’s ensuring stress-free rides to and from the airport, or creating best-in-class experiences when riders choose Uber Black.


You’ll lead a team of PMMs focused on Airports, Travel, Premium Rides, and more. You and your team will collaborate with Uber product teams to discover and define the big bets that Uber needs to make to drive business impact. From there you’ll work with regional marketing teams to create bold and inspiring marketing campaigns to support these new innovations.


The role demands principled thinking, well-honed product judgment, a stubborn refusal to settle, bold innovation, a high design bar, stellar communication skills and a customer-centric compass.


What You’ll Do
  • Shape product narratives and customer strategies, including audience definition, end-to-end product positioning, and comms architecture.
  • Drive a research agenda that equips the product team with data-based customer insights to deliver the right products and experiences.
  • Build effective go-to-market plans and growth strategies for global Uber products .
  • Manage and grow a team of PMMs in our Seattle office.


What You’ll Need
  • 5 Minimum Years of Experience with Product Marketing


About the Team

The Rider Verticals team focuses on how Uber can make product magic and drive business results through strategic investments in Uber’s most important use cases, from airport rides, to event pickups, to premium transportation. 

See our Candidate Privacy Statement

At Uber we don’t just accept difference—we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products and our community. Uber is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.