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Digital Marketing Copywriter - EMEA

Design in Amsterdam, Netherlands

At Uber, we ignite opportunity by setting the world in motion. We take on big problems to help drivers, riders, delivery partners, and eaters get moving in more than 600 cities around the world.


We welcome people from all backgrounds who seek the opportunity to help build a future where everyone and everything can move independently. If you have the curiosity, passion, and collaborative spirit, work with us, and let’s move the world forward, together.

About the Role


Our Regional Central office in Amsterdam delivers creative solutions to Europe, Middle east and Africa. We are looking for a highly creative, talented and experienced digital copywriter to help shape the our brand tone in digital channels for the Uber brand. As part of the Performance Design Group, you are responsible for conceptual ideas and activation of content, leading and driving the creative process from brief through to delivery. Delivering campaigns, digital activation and CRM copy for drivers and rider customers. The focus is on concepting, creative leadership throughout the process, tone of voice, execution, and managing internal and external creative talent. Versatility and flexibility is key to manage work through the approval process including reviewing work with the Creative Director, presenting to stakeholders and managing feedback. The right candidates will be excellent communicators, comfortable in a high-speed startup, and passionate about building the Uber brand.


As a Digital copywriter you’ll conceive and develop ideas that solve important business and brand problems. By thinking beyond briefs and imagining approaches stakeholders did not think of – or even thought possible – you’ll be helping create work that is both ground-breaking and influential.

What You’ll Do


  • Create communications to inform and improve experiences, but more importantly to elicit specific actions that achieve business goals.
  • Create content libraries that inform copy across all channels and audiences
  • Partner with cross-functional teams to plan, concept and create campaigns and content for various digital channels.
  • Collaborate with art directors / designers to deliver high quality brand expressions across all digital channels
  • Raise the bar on content creation at Uber by crafting compelling content and iterating on tone of voice guidelines
  • Work through multiple rounds efficiently. And you think all the way through the experience, developing a solid foundation, tinkering, collecting feedback, and refining.
  • Commitment to keeping projects on track while keeping messaging on target.
  • Present your work with confidence, can rally people around ideas and are skilled at selling through concepts to key stakeholders.


What You’ll Need


  • A highly collaborative working style,
  • At least 5 years working as a copywriter in a creative agency or comparable in-house creative team with a portfolio showcasing relevant experience writing for brand systems and branded executions (web, social, product, performance)
  • Native English with excellent verbal and written skills
  • A strong attention to detail. Every word is important and great copy demands great care. You are as committed to crafting error messages and emails as you are to brainstorming frameworks and branding principles.
  • Experience using research to determine your communications strategies
  • A broad understanding of using different mediums/channels to get your message across. You're skilled at telling the same story across multiple channels in a way that's integrated, yet optimized for every touchpoint.
  • Comfortable with measurement metrics and SEO driven work context
  • Can offer direction or critique creative work when needed
  • Organization skills; you can effectively manage your time and prioritize your work
  • Experience with language localization process for multiple countries a plus
  • Understands desktop vs. mobile, print vs. digital, and the way push vs. pull affects the way people read and retain information.
  • Commercially astute; Experience working in an ecommerce environment (favorable);
  • Familiarity with Google Docs


Before You Apply


Make sure to submit a compelling portfolio of distinctive work that spans from digital campaigns to ground breaking technical solutions and cross channel storytelling in the field of digital marketing that helps pushing brands forward.
Note: this is a marketing position, not product development.

See our Candidate Privacy Statement

At Uber we don’t just accept difference—we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products and our community. Uber is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.