About the Role
We're looking for a data analytics manager to join our Marketing Analytics team to provide data expertise as we improve the growth, retention, engagement, and brand affinity of the riders and drivers on the Uber platform. In the role you'll be part of and work closely with a cross-functional team consisting of strategy, design, development, and program managers.
You possess a passion for improving techniques, processes, tracking, analytical insights and technology used by marketing to achieve our bold goals. This person will help address the complex challenges of experiment design, marketing effectiveness, contact strategy, return on investment, driver and rider behavior and channel effectiveness using state of the art machine learning models.
As a member of marketing analytics, you will not only be able to develop the team, but also help define the way marketing performance is calibrated and what questions should be asked. You'll play a big part in finding opportunity fields to help the marketing function scale as we develop onboarding, engagement and retention strategies. You will also learn and apply advanced analytics skills like experimental design, machine learning, statistical modeling, and more.