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Product Marketing Manager - Driver - Vehicle Marketplace

Product Marketing Management, Product in Seattle, WA

At Uber, we ignite opportunity by setting the world in motion. We take on big problems to help drivers, riders, delivery partners, and eaters get moving in more than 600 cities around the world.


We welcome people from all backgrounds who seek the opportunity to help build a future where everyone and everything can move independently. If you have the curiosity, passion, and collaborative spirit, work with us, and let’s move the world forward, together.

The Role


As a Product Marketing Manager on the Vehicle Marketplace team, you will be responsible for driving business success by working closely with product, ops, UX/design, engineering and growth marketing teams to drive top-of-funnel growth and conversion. In this role you will be responsible for the growth of Uber’s marketplace, which provides vehicle access to those who need it, across a number of different programs. This role requires a combination of product understanding, creative/brand thinking, communication skills as well as consumer marketing experience.


What you'll do


  • Own audience insights - Do deep-dives into understanding prospective and existing drivers who are most likely to need a vehicle and build data-based, actionable insights for programs in each country. Drive research plans to steer and validate the product roadmap 
  • Craft the narrative - Craft the Vehicle Solutions messaging and positioning to be used across each stage of the funnel, test, and optimize across target audiences, understanding that these messages may vary widely from country to country 
  • Funnel conversion campaigns - Create and execute on campaigns that show impact in adoption and engagement
  • Cross-functional teamwork - Work with ops teams around the world, as well as product management, engineering, and paid and local marketing teams
  • Product Promotion - Highlighting the benefits of third-party fleet partnerships, auto-financing, and rental programs at a global scale.


Qualifications and Requirements


  • Minimum 4-6+ years experience delivering highly successful demand generation and user acquisition strategies with your fingerprints all over them - you’re extremely proud of what you’ve accomplished 
  • Finger-tippinesses with data: You just go get the data you need with no muss/fuss and can whip it into an insightful story with no help. You know how to leverage data to make decisions and drive growth 
  • Scary-good at articulating the essence of products and the value they create. You can develop a strong messaging hierarchy and effective content strategy plan. You can also play copywriter
  • Master storyteller: You can craft a compelling narrative across different channels - you know how to match the message to the medium
  • Top-notch at market research: You’re a truth-seeking missile. You know your market, customers and competition better than anyone, and you’re strong at integrating this information into your growth strategies
  • An “owner” personality: You’re biased toward action, a great collaborator and master disambiguator/simplifier. You never stop pushing towards clarity and delivery
  • Grittiness: You never hesitate to roll up your sleeves and tackle something hands-on, you persevere when others fall away.
  • True passion for Uber’s mission and the company’s hybrid technology / operations nature.

See our Candidate Privacy Statement

At Uber we don’t just accept difference—we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products and our community. Uber is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.