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This summer, remember to buckle up in the back

June 3, 2016 / Virginia

Summer is here! With so many folks hitting the road this season, Uber is excited to partner with DRIVE SMART Virginia to raise awareness of the importance of wearing your seatbelt while sitting in the back seat.

According to a Governors Highway Safety Association 2015 report, Unbuckled in Back: An Overlooked Issue in Highway Safety, 87 percent of drivers and front seat passengers wore their seat belts in 2014 — but unfortunately belt use in the back seat was only 73 percent for passengers age eight and older. That same year, more than 800 back seat passengers were killed — unbuckled — in car crashes. Tragically, nearly half of them could have survived if they had only worn their seat belt.

That’s why we are doing our part to raise awareness among the Uber community this summer with Uber driver-partners and riders. Throughout the summer, riders will see messages in the app reminding them to wear their seat belt.

“We are delighted to partner with Uber to deliver this life-saving message. Safety belt use is your number one protection against an impaired or distracted driver. It’s also the single most important piece of safety equipment in your vehicle, so please make sure you ALWAYS buckle up

– Janet Brooking, Executive Director, DRIVE SMART Virginia

We wish everyone in the Commonwealth a safe and enjoyable summer. And don’t forget to buckle up in the back!