Partnerships

The Ride of Thrones

April 16, 2015 / New York City

To celebrate HBO’s new standalone streaming service, we’ve teamed up with HBO NOW to bring Game of Thrones directly to you.

This Thursday, April 16, and Friday, April 17, lucky riders in NYC can take their seat on the Iron Throne. Riders may select the THRONE option within the Uber app to have the iconic Iron Throne brought directly to them for a photo op. Riders may also select PEDICAB for a chance to take a ride in an Iron Throne Pedicab.


Enter code ThroneRides to request PEDICAB for a free pedicab ride or THRONE for your free photo op


HOW IT WORKS

  1. Open your app between 11am – 5pm on Thursday, April 16, and Friday, April 17
  2. Enter promo code ThroneRides
  3. Select PEDICAB or THRONE—your choice!
  4. If you’re connected, your Iron throne will arrive in minutes for a ride or photo op

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DETAILS

  • #RideofThrones will be available in Manhattan between 14th and 59th Streets, and between Lexington and 9th Avenue
  • PEDICAB rides can accommodate up to 2 passengers and are limited to 30 minutes
  • Your PEDICAB trip must begin and end below 59th Street in Manhattan
  • The THRONE will travel to you for your photo op, but cannot be used for rides