Truck drivers are at the heart of the economy. Because they spend long hours behind the wheel and days or weeks away from home, it’s vital that carriers and drivers have access to loads with transparent pricing so they can make fast, informed decisions about their business. That has never been more apparent than it is today, with the freight market in flux and drivers and carriers in our network working around the clock to keep shelves stocked and the country moving forward.
At Uber Freight, we’re committed to responding quickly to carrier needs and rolling out tools that help keep their businesses moving forward, too, no matter the market conditions. We’ve always been a leader in bringing pricing visibility to trucking, and as we’ve grown, we have continued to put carriers first and build products in line with their feedback
Today we’re excited to introduce bidding into the Uber Freight app. This highly requested feature will give carriers and their drivers even more flexibility and control over their businesses by allowing carriers to submit bids and receive feedback on select loads directly in the app. Carriers are notified if their bid was won or lost, and winning bidders will have the load temporarily reserved for them to book at the winning price. All loads available for bidding will still have an upfront price allowing carriers to book in seconds if that’s preferred. As a complement to our dynamic pricing engine, and by automating and streamlining the traditional bidding process, Uber Freight’s in-app bidding aims to improve functionality for the entire freight marketplace.
Uber Freight’s existing dynamic pricing engine analyzes market conditions in real time to price loads quickly and transparently. At the same time, the complexity of the freight industry means that combining these algorithms with bidding information from carriers on the front lines is important. Especially in turbulent market conditions, this enables Uber Freight to more quickly establish the best rate for both sides of the marketplace.
The introduction of in-app bidding will help Uber Freight better balance supply and demand, ensuring that shippers can access the capacity they need at any given time and carriers can source the right loads for their business.
In-app bidding is available on select loads on Uber Freight to carriers in the US. For more information, visit our app guide for answers to your frequently asked questions.