Born in Los Angeles, Julie Kwon grew up flipping through glossies and planning her dream career in fashion. After building her reputation in various design firms on the West Coast, she was recruited by VINCE to head their renowned sweater division. Since then, Julie has launched her own line in order to shape her distinctive vision of luxurious versatility. With a knack for forecasting trends, she thoughtfully infuses her collection with impeccable taste and natural ease.
The collection, RHYS DWFEN, reflects Julie's unique aesthetic. Her passion for colors, layers, and inimitable details is evident in every piece of her collection. The collection is intended for a particular sort of modern woman - discriminating but never fussy - who appreciates the pairing of simplicity and polished charm.
In her own words: " I feel that clothes should make impressions more memorable. With that in mind, I wanted to create a line of must-haves. I've designed my pieces to never fail - they complete your ' I look good', but more importantly, 'I feel good' outfit. My goal is to make pieces that are overly worn and loved..."
